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Why 97 sucks
I’m starting a campaign to lose the scammy, spammy 97. Join me. #end97 The problem is us. Us, being everyone. Increasingly more sophisticated, the marketplace increasingly more fragmented, our voice...
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How to win at business in 2015
How to win at business in 2015 My pals at Professional Academy – purveyors of professional learning and development – asked if I would record a short video with my recommendations on how we business...
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Cockatoos and the perfect punter
Fly high – reach the sky. And I’ve not even started yet… I’ve a well-reasoned hunch you’re positively nauseous about me rabbiting on about the theories of modern marketing. Wouldn’t it be nice, you...
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How to fail spectacularly at customer service
Go to SNCB Marketing School I’m in a bit of a pickle, folks. Because Sam’s on call over Christmas, I decided to bring the festive celebrations forward a few weeks. I booked a weekend in Brugge. It’s...
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Customers are easy
Stew Leonard’s is renowned for being the best. Here’s why… I don’t understand why businesses have such a hard time making customers happy. Maybe they over think everything. Maybe it scares them having...
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The shocking truth about learning
UNUSUAL FACT: the proper introduction to this article is below this introduction. On reflection, I realise that my real nemesis here is not amanda but is, in fact, myself. Sometimes you learn the most...
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Storyselling: #LoveSouthport
Southport’s magnificent pier during the most turbulent of tides. As shot by Tony Thomas. One of my greatest pals in newspapers in Andrew Brown, now editor of many printed organs in the north west of...
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How to be productive
In an ideal world we could all fix time. But we can’t. So read this instead… Photo Credit: Roby Ferrari via Compfight cc Noone ever accused me of standing still. But I don’t find it easy staying...
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3 secrets to success in 2015
Now it’s your turn to be the superhero. Ready to change? Photo Credit: Coffee on Sundays via Compfight cc Changing is hard. Transforming anything – especially yourself – is hard, but in the right...
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How to get real in a virtual world
Are you only virtually real? You might be killing your business. Time to get real, for real… Posturing. It’s what we do 24/7 on Facebook. Who’s not a superhero on the big F? Thanks to Mark Zuckerberg,...
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